Journal of Promotional Communications

Quality versus Quantity: An Investigation into Electronic Word of Mouth’s Influence on Consumer Buying Intention

Tran Thi Huyen, Joyce Costello

Eating Ourselves into Identity? An Investigation into the Relationship between Dining-Out Experiences and Identity Production on Instagram amongst Female Young Professionals

Mia Jones, Jill Nash

Exploring Consumer Engagement in Gamified Health and Fitness Mobile Apps

Ellie Goodwin, Tauheed Ramjaun

Examining the Strengths and Weaknesses of Netflix’s Business Model in the Context of the Post-Legacy Television Market

Jessica Marple

Exploring Slacktivism; Does The Social Observability of Online Charity Participation Act as a Mediator of Future Behavioural Intentions?

Jasmine Hogben, Fiona Cownie

The Home of Football: How Globalisation has Impacted the English Football Team

Sam Beecham, Mona Seyed Esfahani