Journal of Promotional Communications

Rescuing and Preserving Values in Vintage Clothing

Jessica Corbett, Janice Denegri-Knott

Business-To-Business PR in Small-To-Medium Enterprises

Yana Miladinova

Social Media and Political Participation Among British Youth

Jack Beaunier, Anastasia Veneti

Exploring choice overload in online travel booking

Ettie Greenwood, Tauheed Ramjaun

Drivers of Trust Within the Athlete-Online Coach Relationship

Simon Prentice, Fiona Cownie

Tutors as Brands: Exploring the Celebrification of the Hong Kong Shadow Education Sector

Chris Chi Kin Lai, Georgios Patsiaouras, Zafeirenia Brokalaki